Google Ads

Google Ads

Do you want to make some money on the interent ? Or maybe do you want to advertise your own business online ?
Either way studying how to use Google Ads and Google Adwords is for you.
Master the Google way of publishing.

Target content about relevant topics
Just like your business caters to certain customers, your customers may be interested in certain topics. Topic targeting lets you place your AdWords ads on website pages about those topics, whether it's agriculture, music, or something else entirely.

Topic targeting allows your ads to be eligible to appear on any pages on the Display Network that have content related to your selected topics. As content across the web changes over time, the pages on which your ads appear can change with it. To display your ads on those pages, simply select one or more topics that you find relevant for your ads.

By targeting the "Autos & Vehicles" topic, for instance, you enable your ad to appear on any Display Network website or other placement that includes content about cars or other automotive themes. You can also select more precise subtopics, such as Trucks & SUVs, Commercial Vehicles, or Motorcycles.
You can use topic targeting in combination with individual placements -- which are pages or sites you've chosen where you'd like your ad to show -- and keyword targeting -- which lets you choose the keywords that should trigger your ad to show.

You decide to target the placement and the topic Sports in the same ad group. In this situation, your ad will appear only on pages within that belong to the Sports topic.
Why target topics
You'd like to generate additional traffic or want to reach a broad audience quickly.
For example, if you sell bicycles and know that your customers also like hiking and camping, you can try reaching a broader audience by selecting the Hiking and Camping subtopic to show your ads on webpages about this topic.
You have a flexible or unrestricted campaign budget.
You'd like to quickly ramp up your ad delivery, or your CPA goal is moderately flexible.
You'd like to prevent your ads from appearing on pages about specific topics that aren't performing well or are unrelated to your business.
If you'd like to control where your ads appear on the Google Display Network, or you're a brand-oriented advertiser, or you have strict CPA goals and want to actively manage your budget, we recommend using our other targeting options, such as keyword contextual targeting or placements targeting.
How much topic targeting costs
Pricing for targeting by topics works the same way as pricing for other placement-targeted ads. You select the maximum price you're willing to pay each time your ad appears, and the AdWords system will show your ad on pages on the Google Network with content about that topic where your bid can win a position. A popular topic may have thousands or even tens of thousands of pages where your ad could appear.

How to target topics

Copy topics to another ad group

When you target a top-level topic, you also target all the related subtopics. However, we recommend adding the subtopics for bidding and reporting control.
Adding all the subtopics isn't the same as adding the top-level topic. There are pages that won't be targeted if you add only the subtopics to your ad group. We recommend adding the top-level topic as well.
As you add topics to target, you'll see an estimate of your initial targeting reach. Keep in mind that this estimate doesn't take into account automated targeting methods or bid and budget settings.